Hillary Van Der Zee is a Board member with Veterinarians Without Borders North America/Vétérinaires Sans Frontières Amérique du Nord U.S.
Hillary van der Zee is a proven strategic marketing and brand executive with over 18 years of global expertise in consumer messaging, brand positioning, and omnichannel marketing. With a deep-rooted passion for pets and the dedicated professionals who care for them, Hillary has made it her mission to create impactful solutions that improve the lives of animals and their caregivers. Her leadership spans industries such as pet healthcare, consumer goods, and the beer beverages industry, where she has successfully launched more than 250 consumer-facing products and driven long-range planning and innovation strategies.
Hillary’s experience includes leading marketing for multi-billion-dollar organizations, such as Thrive Pet Healthcare and the KONG Company, where she combined strategic vision with purpose-driven execution. In addition to her experience within the pet industry, she has led innovation on large scale brands at MillerCoors on the Coors Light brand while planting the seeds of growth for the now #2 craft brand in the United States, Blue Moon Brewing Company. No matter the lane of marketing service, she has championed messaging that connects with pet owners and consumers on a deeply emotional level, delivering measurable results while reinforcing the vital role that key brands and pets play in our lives.
As a dedicated volunteer, Hillary has contributed her expertise to community organizations including the United States Pony Club, Bayou Gulch Horse Trials, and the Food Bank of the Rockies. Should the opportunity arise, she would look forward to being able to use her abilities to inspire collaboration, lead with empathy, and activate transformative strategies positions as a contribution to the mission-driven work of Veterinarians Without Borders.
#VETSVolunteerVoices aims to bring you stories of our passionate VETS program volunteers from the field. This blog was written by Guy Audet, a Business Development Advisor who supported our VETS program partner, WIPVaC-Apex, in Ghana from March to May 2025.
In Meru County, Kenya, Community One Health Champion Ann Kagwira is improving her farm’s productivity and herd health through ongoing collaboration with VETS volunteers and Meru Dairy — demonstrating how long-term support and continuous learning can drive lasting change for farmers and their communities.
As VWB’s Executive Director, Charmaine Brett, prepares to step down in September, she reflects on four years of transformative global work, celebrating milestones in animal care, community resilience, and One Health initiatives. With its bold 2025–2030 Strategic Plan, VWB remains committed to advancing its mission and recruiting new leadership to build on this momentum.
